kg.KRISH GANDHI
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Purely.

Preparing for the App Store

A more thoughtful approach to everyday skincare.

FOCUS

Apps & platforms

CONTEXT

Individual project

STATUS

In development

01 / THE QUESTION

How can an everyday skincare routine become easier to understand?

Skincare can feel overwhelming. I created Purely to help people approach their routines with greater clarity, using AI as a tool for understanding and exploration.

WHO IT IS FOR

People looking for more clarity about personal skincare routines and products.

My involvement

Purely is an individual project. I have been developing the app around AI-assisted skincare insights, product information, daily routines, and a personal journal.

I use AI to help with development and to understand unfamiliar concepts as I work. My current focus is refining the experience and preparing for an Apple App Store release.

Purely project logo

FROM THE PROJECT WEBSITE

Purely

An AI-powered skincare app that brings skin insights, routines, and product information into one personal space.

Visit website ↗

02 / EXPLORE THE IDEA

A closer look.

Select a view to explore the concept.
These illustrations explain the direction of the project.

INTERACTIVE CONCEPT / PRODUCT DIRECTION
purely.
A LITTLE CARE, EVERY DAY

Your daily ritual.

01Cleanse○
02Hydrate○
03Protect○

A simple view of everyday care, with clear steps to follow.

Illustrative concept · Not a live product interface

03 / PRODUCT DIRECTION

Designed around a purpose.

Bring skin insights, ingredient information, and daily habits together in a personal care experience. I use AI to assist development and explore how information can become more approachable.

  • 01AI-assisted skin insights and personalized routines
  • 02Ingredient scanning to help explore product information
  • 03A skin journal to keep everyday progress in perspective
  • 04UV and weather context for daily care

04 / WHERE IT STANDS

A work in progress.

I am preparing Purely for an Apple App Store release and continuing to refine the experience. The app is intended for personal care and education, rather than medical diagnosis.

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